QRC
"2D Barcodes"
Overview
A scannable barcode read by mobile apps to convey information like URLs.
Mobile Scanning
A matrix barcode that stores data in two dimensions (horizontally and vertically). Unlike standard barcodes which store numbers, these can store URLs or text.
Utility
Engagement: Users scan them with a smartphone camera to visit a website instantly.
Tracking: Marketers use them to track physical-to-digital conversion rates.