Digital Glossary

A configuration file for use on web servers running the Apache Web Server software.

The Core Concept Depth over Width. You don't need millions of followers (viral fame). You need a small tribe of people who will buy anything yo

A scannable barcode read by mobile apps to convey information like URLs.

The Core Concept The "We Moved" sign. Function: A method of redirecting a visitor from one web page to another web page. Usage: These

A status code indicating a URL has moved temporarily.

The third generation of mobile communication technology.

A status code indicating that access to the requested resource is forbidden.

The Core Concept Dead End. Meaning: Also known as "404 Page Not Found", this error indicates that the page or resource you are trying to vi

The Core Concept Broken Links. User: Clicks a link. Server: "This page doesn't exist anymore." Why It Matters UX: Frustrat

A status code indicating the server cannot find the requested URL.

The Core Concept The 4Ps of Marketing, often referred to as the "Marketing Mix," is a foundational framework used to define the core components of

The Core Concept "It's not you, it's me" (The Server). The website is broken or down. 500: Generic error. 503: Maintenance mode (Temp

The Core Concept The 7Ps of Marketing is an evolution of the traditional 4Ps marketing mix, specifically modified for service-based businesses (Sa

The Core Concept A/B Content Testing is the scientific process of showing two variants of a piece of content to different segments of an audience

The Core Concept A/B Testing (also known as Split Testing) is a user experience research methodology. It consists of a randomized experiment with

Asymmetric Digital Subscriber Line; a high-speed internet connection technology.

Acronym for 'As far as I know'.

The Core Concept AI Adoption is the organizational journey of moving from "manual" work to AI-augmented work. It is not just buying a subscripti

The Core Concept AI Assistants (or Copilots) are conversational interfaces backed by Large Language Models (LLMs). They act as force multipliers

The Core Concept AI Automation combines "Automation" (doing X when Y happens) with "Intelligence" (deciding what X should be). Traditional autom

The Core Concept AI Content Generation utilizes generative models to produce creative assets. For text, tools like ChatGPT or Claude write blogs

The Core Concept AI Forecasting applies predictive modeling to business planning. Unlike Excel spreadsheets that assume linear growth (e.g., "ad

The Core Concept AI Search Results (or Search Generative Experience - SGE) represents the shift from "blue links" to "direct answers." Instead o

The Core Concept AI Tools are the application layer of artificial intelligence. While "AI" is the technology, the "Tool" is the product packaged f

The Core Concept The skeleton of every ad. 1. Attention: Stop the scroll (Headline/Image). 2. Interest: Keep them reading (Facts/Story)

Asynchronous JavaScript and XML; a technique for creating fast and dynamic web pages.

Application Programming Interface; a set of protocols for building software.

The Core Concept The API Economy refers to the shift in business models where companies expose their digital services via APIs for others to build

The Core Concept API Integration is the bridge that allows two separate software tools to communicate. For a marketer, this is the magic that ha

The Core Concept Try-before-you-buy (or just for fun). Fun: Turning your face into a taco. Utility: Seeing how a shade of lipstick lo

Alternate Reality Game; an interactive narrative using the real world as a platform.

The Core Concept ARR (Annual Recurring Revenue) is the annualized value of the recurring subscription components of your revenue. If a customer

Application Service Provider; a business that provides computer-based services to customers over a network.

The Core Concept Prime Real Estate. Named after the top half of a folded newspaper. Rule: Your most important hook, headline, and CTA must

A hyperlink that uses the full web address including the domain name.

The Core Concept Acceleration Marketing refers to a set of tactics designed to increase the velocity at which a lead becomes a customer. While tra

Designing websites so they can be used by people with disabilities or different browser settings.

The Core Concept Digital exclusion. The Mistake: Building a website that relies entirely on mouse clicks (cannot be used with a keyboard) o

The Core Concept Fishing with a spear, not a net. Instead of trying to get 1,000 leads, you try to get Coca-Cola. Tactic: You run ads

The person responsible for the relationship between a client and an agency.

The Core Concept Account-Based Marketing (ABM) is a strategic approach in B2B marketing where marketing and sales teams collaborate to target best

The Core Concept In the context of digital business, Accounting is the backbone of operational intelligence. It involves the systematic recording,

The Core Concept When does the money count? Cash Basis: You record income when the cash hits the bank. (Simple). Accrual Basis: You r

The Core Concept Acquisition is the phase in the customer lifecycle focused on bringing new users or customers into the business ecosystem. It is

The Core Concept An Acquisition Flywheel is a growth model that leverages the momentum of happy customers to drive further acquisition. Unlike a t

The Core Concept Acquisition Marketing is the tactical side of general acquisition. It refers to the specific campaigns, ads, and content strategi

The Core Concept Acquisition Prep (or Exit Planning) is the proactive work a business owner performs to make their company sellable. It is not jus

The Core Concept Acquisition Readiness is the outcome of Acquisition Prep. It is the status where a business could hypothetically accept an offer

A plan for finding potential customers who are ready to buy and converting them.

A specific task performed by a user that triggers a commission.