Permanent Redirect
"301 Redirect"
Overview
The Core Concept
The "We Moved" sign.
- Function: A method of redirecting a visitor from one web page to another web page.
- Usage: These are critical for launching a new website and informing Google of page name changes.
Why It Matters
- Link Equity: Unlike other redirects, a 301 passes 90-99% of the ranking power (link juice) to the new page.
- UX: Prevents users from hitting dead ends when you change a URL structure.