Hero Section
"Above the Fold"
Overview
The Core Concept
Prime Real Estate.
Named after the top half of a folded newspaper.
- Rule: Your most important hook, headline, and CTA must be here.
- Stat: 80% of user attention is spent above the fold.
Why It Matters
Bounce Rate: If the user doesn't see what they want instantly, they leave.
Mobile: The "fold" is much smaller on phones, forcing you to be concise.
Mistake: Beginners fill this space with giant decorative stock photos instead of selling points.