"AI Search Results"
The Core Concept
AI Search Results (or Search Generative Experience - SGE) represents the shift from "blue links" to "direct answers."
Instead of Google sending a user to a website to find a recipe, the AI reads the recipe from the site and summarizes it directly on the search results page. This keeps the user on the search engine longer (Zero-Click Searches).
Why It Matters
SEO Threat: Reduces traffic to informational websites that rely on simple Q&A content.
Shift in Strategy: Marketers must optimize for "brand mentions" and being cited as a source rather than just ranking keywords.
User Intent: Users get answers faster, raising the bar for what makes a website visit "worth it."
Key Components
Zero-Click Search: A search query that is satisfied without the user clicking a website link.
Citations: The links AI provides to verify its generated answer.