DMN
Back to Glossary
Marketing Funnel

"AIDA"

Overview

The Core Concept

The skeleton of every ad.

  1. Attention: Stop the scroll (Headline/Image).

  2. Interest: Keep them reading (Facts/Story).

  3. Desire: Make them want it (Benefits/Proof).

  4. Action: Tell them what to do (Click Here).

Why It Matters

  • Structure: Beginners often ramble. AIDA gives a structure to write emails, landing pages, and scripts.

  • Diagnosis: If an ad isn't working, check AIDA. (Low clicks? Fix Attention. High clicks no sales? Fix Desire).

Advanced Strategy Planner

Convert technical theory into professional action plans

Act as a SEO Consultant with 10+ years of experience. Subject: "AIDA" Definition for Context: ## The Core Concept The skeleton of every ad. 1. **Attention:** Stop the scroll (Headline/Image). 2. **Interest:** Keep them reading (Facts/Story). 3. **Desire:** Make them want it (Benefits/Proof). 4. **Action:** Tell them what to do (Click Here). ## Why It Matters * **Structure:** Beginner... Task: Create a highly detailed "Implementation Strategy" for this concept. Constraints: - Complexity Level: Intermediate - Output Format: Step-by-step Guide Specific Requirements: 1. Provide a tailored "Implementation Strategy" strictly for the Digital Marketing industry. 2. Structure the response as a Step-by-step Guide. 3. Assume the reader has Intermediate knowledge of this topic. 4. Include 3 expert-level tips that only a SEO Consultant would know. 5. Identify 3 critical KPIs to measure success.

Strategy Mastery: By defining a Persona and Complexity level, you ensure the AI gives you professional-grade insights rather than basic Wikipedia-style definitions.