Lenses, Face Filters
"AR Filters"
Overview
The Core Concept
Try-before-you-buy (or just for fun).
- Fun: Turning your face into a taco.
- Utility: Seeing how a shade of lipstick looks on your lips or how a couch looks in your living room.
Why It Matters
Virality: Branded filters can spread massively if they are fun to use.
Conversion: "Virtual Try-On" reduces return rates for fashion/beauty brands.
Brand Awareness: Users engaging with your brand asset for 30 seconds (high dwell time).