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Kartra

Software
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Overview

Kartra is a powerful yet beginner-friendly all-in-one platform designed to help online entrepreneurs launch, market, and scale their digital products—everything from lead magnets and sales funnels to email campaigns, video hosting, and membership sites—all under one roof. With drag-and-drop builders, pre-built templates, automated workflows, and built-in analytics, Kartra eliminates the tech overwhelm so you can focus on growing your business. Whether you’re selling a course, running a coaching program, or building an affiliate funnel, Kartra streamlines your entire customer journey—from first click to repeat purchase.

Pros

  • All-in-one platform (no app switching)
  • beginner-friendly drag-and-drop builders
  • pre-built funnel templates
  • built-in email marketing
  • integrated CRM
  • membership site capabilities
  • course hosting included
  • landing page & sales page builder
  • automated workflows
  • affiliate management system
  • webinar & video hosting
  • A/B testing
  • real-time analytics
  • secure checkout with upsells/downsells
  • mobile-responsive designs
  • reliable customer support
  • 14-day trial available

Cons

  • Learning curve for complete beginners
  • limited third-party integrations compared to best-of-breed tools
  • can feel overwhelming due to feature density
  • pricing increases after trial
  • no native blogging or SEO content management
  • customization requires some familiarity with marketing funnels
  • not ideal for advanced developers needing full code control

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Pricing Model

TypePaid

Key Features

Drag-and-drop page builderemail broadcast & automationbehavioral tagginglead scoringcalendar & appointment bookingvideo hosting with player brandingcourse & lesson buildermembership area access controlsaffiliate program setupshopping cart with one-click upsellscountdown timerspop-ups & formshelpdesk/ticketing systemAPI accessmulti-user accountsGDPR-compliant data handlingwhite-label options (on higher plans)